Mohre Public Relations Officer Card (PRO Card) – PRO Card Application Dubai
Mohre Public Relations Officer Card. The Public Relations Officer Card (PRO Card) plays a pivotal role in streamlining company-government interactions in the UAE. Whether you’re an employer setting up a new establishment or managing ongoing operations, securing a PRO Card ensures that your company can legally appoint a representative to handle critical government transactions on your behalf.
This comprehensive guide explores everything you need to know about obtaining a PRO Card in Dubai and the wider UAE, including its purpose, application procedures, required documents, associated costs, responsibilities, and more.
What is a Public Relations Officer Card (PRO Card)?
The PRO Card is an official document issued by the UAE Ministry of Human Resources and Emiratisation (MOHRE) that authorizes a company’s representative—known as a Public Relations Officer to handle various government-related processes. This includes managing labor contracts, work permits, visa applications, company trade licenses, and other essential legal obligations.
In simple terms, it acts as a legal permit that empowers your company to delegate formal transactions with ministries and government bodies to a registered PRO.
Why is the PRO Card Important for Companies in the UAE?
Operating a business in the UAE involves maintaining compliance with multiple government departments, from immigration to labor and municipal authorities. A PRO Card allows you to:
- Streamline company registrations, renewals, and regulatory submissions
- Manage employee visas, Emirates IDs, and labor cards efficiently
- Ensure all licenses and contracts are processed on time
- Build positive relationships with government entities
Most importantly, it helps businesses avoid hefty fines and legal complications by staying compliant with UAE laws.
Who Needs the PRO Card?
The target audience for this service includes:
| Target Audience | Description |
|---|---|
| Employers | Companies needing a registered PRO to handle official tasks |
| Local Authorities & Federal Government Entities | Who require similar procedures |
| Business Entities | For G2B (Government to Business) or G2G (Government to Government) transactions |
Procedures for Obtaining a PRO Card
Here’s a step-by-step look at the service process for applying for a PRO Card through the MOHRE:
- Login using your UAE PASS account on the MOHRE website or Smart App.
- Fill in the required fields and upload the necessary documents.
- Submit the application.
- Pay the fees through available payment gateways.
- Receive the PRO Card electronically.
- Expected Time: Typically, issuance takes one working day for online requests.
Mohre PRO Card Details In PDF
Documents Required for PRO Card Application
To apply for a PRO Card in Dubai (or anywhere in the UAE), you must prepare the following:
| Document Checklist | Details |
|---|---|
| Sponsor’s Emirates ID (Original) | Identification for verification |
| Non-Objection Certificate (NOC) | From company in Arabic |
| Applicant’s Passport Copy | Valid passport is mandatory |
| Applicant’s Visa Copy | Residency visa page |
| Applicant’s Emirates ID (Original) | UAE identification |
| Personal Photo | With white background |
| Good Conduct Certificate / Police Clearance | Issued by UAE police |
| Company IBAN Number | For official records |
Fees and Payment Methods
The costs associated with the Public Relations Officer Card are straightforward:
| Type of Payment | Amount / Details |
|---|---|
| New PRO Card | AED 825.50 |
| MOHRE Service Fees | AED 150 |
| Business Center Commission | Up to AED 72 |
| Typing & Card Issuance Fees | AED 40 |
Please note that these amounts exclude VAT and collection charges.
Payment Methods Include:
- MOHRE Payment Gateway
- Credit Card (Visa / MasterCard)
- Apple Pay, Samsung Pay, Google Pay
- Bank Transfers
Terms and Conditions
- The applicant must be either the owner or authorized signatory of the establishment.
- A valid work permit and official file with MOHRE is mandatory.
- The applicant must maintain good moral conduct.
- A UAE National PRO may hold cards for up to three owners under specific conditions.
- An expatriate PRO may hold one PRO Card if the company employs fewer than 100 workers.
Public Relations Officer Card (PRO Card) – Video Guide
Typical Responsibilities of a PRO
Holding a PRO Card isn’t just a formality it carries a host of responsibilities:
- Government Liaison: Interact with immigration, labor, and municipal bodies.
- Visa & Immigration Management: Handle employee visas, renewals, cancellations, medical tests, and Emirates IDs.
- Labor & Employment Compliance: Oversee MOHRE processes including work permits, contracts, and grievances.
- Document Control: Maintain records of trade licenses, labor cards, and renewals.
- Regulatory Updates: Advise the company on UAE laws and keep documentation compliant.
- Relationship Building: Maintain strong ties with government officers and resolve disputes.
Procedure for PRO Card Application in Dubai
If you’re applying specifically in Dubai, the process includes an extra set of local steps:
- Visit the nearest Amer Center (like Al Qouz Mall) for the PRO Card Application Dubai.
- Complete the form, get it signed and stamped by the company’s authorized representative and sponsor.
- Submit all required documents and pay applicable fees.
- Collect the PRO Card after about a week. It is valid for one year and renewable.
Renewing or Cancelling a PRO Card
Just like your trade license, the PRO Card must be renewed annually. The procedure mirrors the initial application:
- Submit updated documents (like renewed Emirates ID, visas, good conduct certificate).
- Pay renewal fees through MOHRE channels or business centers.
For cancellation, you’ll also need to submit a formal request and meet the documentation requirements.
Where to Get Support?
You can track or inquire about your application through:
- MOHRE website: https://www.mohre.gov.ae
- MOHRE Smart App: Available 24/7
- Call Center: 600590000
- Happiness Centers: During working hours across Dubai, Ras Al Khaimah, Fujairah
FAQs About PRO Card
How long does it take to get a PRO Card in the UAE?
Ans: Most online applications through MOHRE are completed within one working day. If processed via an Amer center in Dubai, it may take up to a week.
Can an expatriate PRO hold multiple PRO Cards?
Ans: No. As per UAE rules, an expatriate PRO can hold only one PRO Card, provided their employer has fewer than 100 employees.
What happens if I don’t renew my PRO Card on time?
Ans: Operating with an expired PRO Card can result in fines and administrative penalties. It may also delay critical processes like visa applications and labor contract approvals.
Conclusion
A valid Public Relations Officer Card (PRO Card) is not just a compliance document—it is a vital operational asset that helps your company navigate UAE’s regulatory framework smoothly. From handling employee visas and work permits to ensuring trade license renewals, your PRO keeps your business running seamlessly and legally.
